Need report based on submitted documents

Need 20 -25 pages 

  

  • Identify the key problems and issues in the case      study.

  

Problems :

1. McD placed itself in the middle with overall-cost leadership and broad differentiation to please everyone. They lost focus on existing business.

2. Bussiness/Marketing strategy unable to provide well-perceived customer experience, did not engage customer’s expectationa and feedback

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