_____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
a) The realm of understanding
b) Personal selling
This is part of the communication process where receivers unpack the various components of the message, and begin to make sense and give the message meaning:
This is a part of the communication process where the sender selects a combination of appropriate words, pictures, symbols and music to represent a message to be transmitted: