Wk 1, mkt 574: ethical and socially responsible marketing analysis

Assignment Content

Read “Ethical Issues in Marketing: An Application for Understanding Ethical Decision Making” see attached

Write a 350- to 575-word analysis and evaluation of a company’s effectiveness in the following areas:

  • Distinguish between social responsibility, ethical, and legal issues and their effect on marketing.
  • Relate the triple bottom line to an organization’s sustainability.
  • Analyze consumer influence on ethical behavior in marketing.
  • Assess the value of communicating ethical behavior to the public.
  • Conclude how ethical issues influence legal issues in marketing

Use subtitles

APA format

Attachment Reference:  Parilti, N., Kulter Demirgunes, B., & Ozsacmaci, B. (2014). Ethical issues in marketing: An application for understanding ethical decision making. Marmara University Journal of Economic and Administrative Sciences, 36(2), 275–298.

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